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Brands & Branding and Private Labels Case Study
Case Title:
Real Madrid: From a Football Club to a Media Brand
Publication Year : 2004
Authors: Sireesha M, Sumit Kumar Chaudhuri
Industry: Sports and Sports Related
Region:Europe
Case Code: BBP0016
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Real Madrid, the Spanish football club, has been the only club to win the 'European Cup Championships five times in a row. The 100-year old club, which operates as a supporter-owned, not-for-profit organisation was valued at $751 million as at April 2004.
Pedagogical Objectives:
- To discuss the strategies adopted by Real Madrid to position itself as a global media brand by leveraging on its portfolio of football stars and its huge fan following worldwide.
Keywords : Primera Division, European club championships, FIFA (Federation Internationale de Football Association), The global football business, The media sponsorship of football, Football merchandising, Top football clubs in the world, Manchester United, Brands & Branding Case Study, Sources of revenues for football clubs, Branding of football clubs, David Beckham as a brand, Strategic alliances of football clubs and corporates, The football league systems in different countries, The governing bodies of football, Top transfers in the world of football
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